DataBar is the first retail analytics platform used to deliver actionable insights for the independent beverage alcohol channel.
Through our exclusive network of independent liquor stores across the country, we are able to aggregate transaction-level data with third party sources, to offer an encompassing view of the independent retail channel.
DataBar provides all three tiers of the beverage alcohol industry with visual understanding of the independent consumers, along with a near real-time report on what, when and why consumers buy.
Near Real-Time Visualization
Our data updates in near real-time, so you can monitor changing behaviors and sentiments, with or without consultant guidance.
Understand brand health and uncover strategic opportunities within the channel and market.
Our proprietary technology and relationship with retailers enables us to track marketing performance both on and offline.
3×3 provides the flexibility and integration that retailers and manufacturers need to reach beverage alcohol shoppers wherever they gather information.
Through the 3×3 Engage, we are able to provide clients with a dynamic marketing vehicle to engage and proactively retarget customers with promotional offers. By understanding purchase patterns and behaviors, we are able to target customers with personalized offers that drive more in-store visits and increase basket size.
Increase Brand Attribution
Through our proprietary device and consumer opt-in, we’re able to understand your customers their product and brand preferences on an entirely new level.
Behavior Triggered Engagement
Reach and engage consumers within the last three feet or at the register to drive sales lift for your brand or store location.
Build Brand Loyalty
Drive long-term loyalty by understanding customers behavior patterns and target them with programs to move them up or across the brand portfolio.