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Welcome to Retail Untapped — the new content series from 3×3 Insights covering news, trends, and insights happening across the independent retail alcohol channel.

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Latest Episode

Ep. 18: Gin Brand Breakdown

Spring is here so it’s time to break out the gin and tonics. In the latest episode, we take a look at trending brands, popular bottle sizes, and the price points driving dollar sales to help you prepare for the season.

Previously on Retail Untapped

March 19, 2019

Ep. 17: Flavored Smirnoff Sales

Smirnoff drives huge sales through dozens of flavors and brand line extensions. But which of these flavors are the most popular among consumers in the 3×3 Retail Network?...  read more

Posted by 3x3 Insights

March 12, 2019

Ep. 16: Top-Performing Wines and Varietals

We measure varietal growth and track top products to see how consumer preferences are trending....  read more

Posted by 3x3 Insights

March 5, 2019

Ep. 15: High-End Brand Baskets

In this episode of Retail Untapped, we take a look at typical customer baskets for top-performing Tequilas and Whiskeys above $40. ...  read more

Posted by 3x3 Insights

February 19, 2019

Ep. 14: Which Tequila Types are Trending?

Sure, tequila is trending right now, but which types are driving the growth: silver, anejo, reposado, gold?...  read more

Posted by 3x3 Insights

February 12, 2019

Ep. 13: Prosecco vs Champagne Sales

In this episode, we show you which sparkling wine is trending and why....  read more

Posted by 3x3 Insights

February 5, 2019

Ep 12: Top-Performing Brands this Holiday Season

In this episode, we track sales across categories to show you what’s trending as 2019 takes off....  read more

Posted by 3x3 Insights

January 29, 2019

Ep 11: Breaking Down Bourbon Barrel Aged Wines

Bourbon Barrel Aged Wines were born from the boom in whiskey popularity over the last few years. ...  read more

Posted by 3x3 Insights

January 15, 2019

Ep #10: Spirit Sales Before & After the Holidays

How does OND impact different spirit subcategories? And how do sales change after the holiday season?...  read more

Posted by 3x3 Insights

January 8, 2019

Ep #9: What to Watch For in 2019

In this first episode of 2019, we discuss trends and topics that will change the industry this year. ...  read more

Posted by 3x3 Insights

November 27, 2018

Ep #8: Making the Most of the Holidays

The holiday season is the most important time of year for liquor retailers....  read more

Posted by 3x3 Insights

November 13, 2018

Ep #7: MassPack on Analytics & Adaptation (Part 2)

Part 2 of 2 with Rob Mellion, the Executive Director of the Massachusetts Package Store Association...  read more

Posted by 3x3 Insights

October 30, 2018

Ep #7: MassPack on Analytics & Adaptation (Part 1)

Part 1 of 2 with Rob Mellion, the Executive Director of the Massachusetts Package Store Association....  read more

Posted by 3x3 Insights

October 16, 2018

Ep #6: A Conversation with 3×3 Founder (Part 2)

The true test for independent retailers is not about hunkering down and hoping for the best....  read more

Posted by 3x3 Insights

October 2, 2018

Ep #6: A Conversation with 3×3 Founder (Part 1)

Part 1 of a special conversation with Mitch Berkoff, co-founder of 3x3 Insights....  read more

Posted by 3x3 Insights

September 18, 2018

Ep #5: The Retail Roundup News

This week we’re bringing you Retail Roundup, a quarterly breakdown of the bev/alc industry....  read more

Posted by 3x3 Insights

September 4, 2018

Ep #4: The Importance of Basket Analysis

In this week’s episode, we discuss The Importance of Basket Analysis....  read more

Posted by 3x3 Insights

August 21, 2018

Ep #3: The Digital Transformation of Retail

In this week’s episode, we discuss The Digital Transformation of Alcohol Retail. ...  read more

Posted by 3x3 Insights

August 7, 2018

Ep #2: Competing in The Age of Total Wine & Amazon

In this week’s episode, we’ll look at 5 Ways to Combat Total Wine and Amazon. ...  read more

Posted by 3x3 Insights

July 23, 2018

Ep #1: 2018 Beverage Alcohol Trends

In today’s episode, we’ll be discussing 5 Beverage Alcohol Trends to keep an eye on in 2018...  read more

Posted by 3x3 Insights