In Part 2 of our conversation with Rob Mellion, the Executive Director of the Massachusetts Package Store Association, we dive into marketing and merchandising strategies that give independent retailers an edge over mega-stores.
At the end of our conversation, Rob sums up his advice for liquor store owners in one sentence. Tune in to hear the whole interview!
Become the Problem Solver: Seize the opportunity to become a trusted advisor to your customers through curating inventory and offering expert guidance.
Focus on Things You Can Control: Your shelves, sales, and in-store experience not only form the core of your business. They’re also within your ability to control and optimize.
A big thank you to Rob Mellion and Mass Pack for taking part in Retail Untapped and sharing their industry wisdom!
Next time on November 27th, we’ll be discussing how independent retailers can make the most of the holiday season.