About Us

Beer, Wine and Liquor Insights

The World is Changing.
Don’t Keep Up. Get Ahead.

Our name, 3×3 Insights, refers to the three tiers of the beverage alcohol industry (manufacturers, distributors and independent liquor retailers) and the last three feet of the customer journey. As industry veterans and technologists who have long-lasting relationships in all the distribution tiers, our team knows firsthand the need and value for insightful data and customer engagement tools.

So, we’ve focused our efforts on the most valuable and hardest-to-attain consumer data by partnering with independent liquor retailers, restaurants, and bars to help companies throughout the industry better understand and sell to the beverage alcohol consumer.

Independent Liquor Retailers

3×3 Insights Team

Mike Provance

Mike Provance


Noah Friedman

Noah Friedman


Emily Newton | 3x3 Insights

Emily Newton

Executive Director & General Manager, Retail

Brian B

Brian Barrett

Senior Vice President, Business Development

Juan R

Juan Reffreger

Executive Director, Industry Solutions

Joe Aloia

Joe Aloia

Vice President, Technology

Jeff N

Jeff Nedeau

East Coast Region Executive

Michael F

Michael Faber

West Coast Region Executive

Tom C

Tom Cortez

Central Region Executive

Sam D

Sam Davidson

Business Development Associate


Conner Downey

Sales Operations Manager


Evan Boyd

Senior Marketing Manager


Matt Henry

Enterprise Sales

Melissa Berkoff

Melissa Berkoff

Director, Product Success

Laura M

Laura Murphy

Senior Operations Manager

Abbey Dale

Abbey Dale

Account Manager

Brad Davis

Brad Davis

Director, Product Strategy

Shannon N

Shannon Nagaoka

Product Manager

Mitch Berkoff

Mitch Berkoff

Senior Director, Data Management

Ned Morris

Ned Morris

Director, Client Delivery

Joe C

Joe Chadwick

Director, Insights


James Ellis

Data Scientist


Nathaniel Alexander

Data Analyst

Stephen P

Stephen Paduano

Data Analyst

Dominik Wallace

Dominik Wallace

Technical Support Engineer